Globalization has favored the commercial opening, bringing with it, the possibility of integrating more alternatives of products, categories and brands at competitive prices in line with the consumers’ evolution.
During 2014, we expanded the variety of our products, with lines such as Carter’s, the Disney Collection and Destination Maternity, among others, as well as with merchandise from domestic suppliers, to meet client preferences and to promote recurrent purchases. We also increased the variety of clothing and sporting goods, offering a new and wider selection in the stores.
The growing segment of specialized retail provides us with a new opportunity to set ourselves apart. Our operations in that sector have introduced proposals of renowned prestige. At the end of 2014, we had 86 boutiques in shopping malls throughout Mexico, such as: Aéropostale, Banana Republic, Gap, Chico's, Etam, Cole Haan, P.S. from Aéropostale, in addition to our ssociation with Sfera, which continues to evolve nicely.
The incessant search for profitable growth through Fábricas de Francia, a commercial concept focused on the emerging clases, permitted us to open two stores in the Lago de Guadalupe and in the Central Marketplace (Central de Abastos) in the Mexico City metropolitan area.
The Experiencia Gourmet concept, now available in the new stores in Querétaro, Toluca and Puebla, now has ten spaces in operation at the national level. During 2014, this concept was awarded the Carlos Anderson Restaurant Business Merit award, for innovation.
Fábricas de Francia Lago de Guadalupe, one of our two openings of this brand in 2014.
Experiencia Gourmet concept, was awarded the Carlos Anderson Restaurant Business Merit award, for innovation.
