This year stood out for having the largest number of inaugurations in the chain’s history, with ten new locations. We opened four large Liverpool stores: Monterrey La Fe and Hermosillo, to bring us closer to new developments within the greater metropolitan areas; another in Tampico, a city that is undergoing constant renewal; and finally, Liverpool Zamora, a city in which we are present for the first time.
Focusing on a new segment of consumers, Fábricas de Francia also continued to expand, by opening six new stores. The Los Mochis, Tecamac and Nicolas Romero stores are reaching new areas within current markets, and we began to offer the services of this chain in Uriangato, Tijuana and Tuxtepec.
Our operations continue to undergo constant renewal, seeking more comfort and service for the client, as well as a permanent differentiation. To this end, Experiencia Gourmet (Gourmet Experience) was incorporated into Liverpool Monterrey Centro, Atizapan, Pachuca and Parque Delta.
The Sfera boutiques offer their clients comfortable and fashionable apparel that enables our most demanding young shoppers to find their own style. Having opened six new locations during the year, we now have 39 Sfera shops.
We continue to develop the Williams Sonoma (Williams Sonoma, Pottery Barn, PB Kids, PB Teen and West Elm) boutiques, a concept that offers high quality novelty products for the home, along with a high level of service and a unique shopping experience. We opened 14 new stores this year, reaching a current total of 25 locations.
With Beauty Experience (BX), we have created a space that offers a complete beauty experience, with the best brands and devoted to those busy shoppers who have lots to do and little time to do it in, who want professional recommendations for services that can be conveniently obtained and enjoyed all in one same place inside the store.
In line with our trend to innovate and to stay at the cutting edge of the market, we have refreshed the traditional candy shop, expanding the range of our business, and making the shopping experience more enjoyable for all of our customers, with Mi Dulce Experiencia (My Sweet Experience), we also initiated the Pick & Mix concept.